Brook Hewett – Medium

Brook Hewett

Brook Hewett

Kids’ bathroom products should be better. Here’s why they aren’t

The world of baby and kids bath time products has spiralled out of control because brands aren’t really designing for you at all.

Sep 21, 2021

A bathroom stand with a wide range of skincare products

Sep 21, 2021

Brook Hewett

Why I’m raising my ambition when it comes to making more sustainable products

Sustainability sells, but brands should do more than meet consumer trends. Innovation requires changing how we supply, buy and use…

Jul 7, 2021

More sustainable packaging cannot be the only effort to introduce sustainability into the CPG supply chain

Jul 7, 2021

Brook Hewett

“Shut the drawer!” The struggle of decision fatigue as a parent

The struggle of mental tiredness all parents face comes not only from lack of sleep, but decision fatigue. And it’s not getting any easier.

May 21, 2021

“Shut the drawer!” The struggle of decision fatigue as a parent

May 21, 2021

Brook Hewett

There is no better, simpler, organisational work tool than this

How to run a business single-handed and never forget anything again.

May 8, 2021

boomerang being thrown as a metaphor for the boomerang for gmail tool

May 8, 2021

Brook Hewett

Enough is enough, I’m a dad, not a clown.

I’m thinking a lot about that perennial question “Am I giving my kids enough time and attention?” Why’s it so hard to get the balance…

Apr 13, 2020

child playing with wooden block toys

Apr 13, 2020

Brook Hewett

You can’t put ‘Rest’ on a to-do list,

Rest allows space for the hard feelings you can’t address on a to-do list. Why do I find it so hard as a dad to do this?

Mar 31, 2020

You can’t put ‘Rest’ on a to-do list,

Mar 31, 2020

Brook Hewett

The Endless Spiral of Baby Care Clutter

As I approached the birth of my first son in the summer of 2018, the contents of my one bedroom started to…

Mar 27, 2020

baby care brands

Mar 27, 2020

Brook Hewett

Small Brands, Big Retailers

I’m sitting on a train, travelling back from a meeting with one of our retailers. It’s mid-afternoon on a Friday, train wifi is…

Nov 4, 2016

Nov 4, 2016

Brook Hewett

Brook Hewett

Making bathtime better with innovative bathroom products for kids at graspskincare.com whilst raising a young family in East London. Previously COO of Magnitone

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